Website Usability 101: The Power of Purposeful Design
Ever chanced upon a website that takes ages to load? How about one that screams chaos and disorder? Spotted a typo as soon as you reached the landing page? Oh boy, we’ve got some things to clean up!
Now that everything’s online, more and more mindful consumers can very easily look up your brand, visit your website, quickly form an opinion about your products and values, and decide whether or not your brand is worth supporting. In fact, research shows a whopping 30% of consumers won’t even consider doing business with a company that doesn’t have a website.
However, simply having a website is not enough. In order to keep visitors engaged and turn them into customers, your website must also be user-friendly and easy to navigate.
When a website is difficult to use, it can lead to frustration and a negative user experience. Definitely something you don’t want! This can cause visitors to quickly leave your website, resulting in a high bounce rate (when the user leaves your website asap) and missed opportunities for conversions. Yikes!
Did you know?
A “conversion” happens when visitors take actions aligned with website goals.
This can be different for each website, but examples include buying something, signing up for a newsletter, filling out a form, downloading a file, or completing a survey.
Wondering how you can make your website more user-friendly? Join us as we explore the world of website usability, and get practical tips straight from Yan, Mindful Digital Marketer’s Lead SEO geek.
Do you already have a website?
What is Website Usability?
As the term implies, “website usability” refers to how easy or difficult it is to use a website. A website with good usability is designed to help visitors easily find the information or products they are looking for.
Several factors contribute to good website usability, including:
Ease of use and navigation: How easily users can move around your website and find the information they need. Fun fact: a whopping 76% of consumers say that the most important factor in a website’s design is its ease of use.
Page speed: How quickly your website loads and responds to user actions.
Mobile responsiveness: If your website displays properly on various mobile devices, such as smartphones and tablets.
Consistency in design and layout: Using consistent design elements and layout throughout your website, you can create a cohesive and visually appealing user experience that encourages users to stay and explore your website further. This can also help to create a more professional and polished look for your website, which can increase users’ trust in your brand.
Clarity in messaging and calls to action (CTAs): Does your website convey a clear message about your brand and what you offer?
Purposeful calls to action (CTAs): Unfortunately, a recent survey from Small Business Trends reveals that 70% of small business websites don’t have a clear call-to-action on their homepage.Your website should have clear calls to action that guide visitors towards taking the desired actions, such as making a purchase, filling out a form, or signing up for a newsletter.
Does Your Website Have Clear CTAs?
Why is Website Usability Important?
When your website is intentionally designed to be user-friendly and accessible, it communicates a message of care and thoughtfulness towards your visitors.
About 63% of consumers use a company’s website as their primary tool for discovering and engaging with businesses. As a purpose-driven brand, we strongly believe that website usability plays a significant role in creating a positive user experience and building meaningful connections with your audience.
Here are a few key reasons why website usability is so important:
1. Improved User Experience
Good website usability ensures that your website is easy to use, navigate, and understand. When users can easily find what they’re looking for and complete tasks without frustration, it creates a positive user experience. This can help you create more meaningful connections with customers.
2. Increased Engagement
Good website usability can lead to increased engagement, as users are more likely to stay on your site longer and interact with your content when it is easy to navigate and understand. This engagement can translate to higher conversion rates and ultimately, a greater impact for your brand’s purpose.
3. Better Search Engine Optimization (SEO):
Having a website with good usability can also benefit your search engine optimization (SEO) efforts. Search engines like Google prioritize user experience when ranking websites, and factors such as page speed and mobile responsiveness can impact your search engine ranking. By prioritizing website usability, you can improve your chances of being found by your target audience online.
Why is Website Usability Important?
When your website is intentionally designed to be user-friendly and accessible, it communicates a message of care and thoughtfulness towards your visitors.
About 63% of consumers use a company’s website as their primary tool for discovering and engaging with businesses. As a purpose-driven brand, we strongly believe that website usability plays a significant role in creating a positive user experience and building meaningful connections with your audience.
Here are a few key reasons why website usability is so important:
1. Improved User Experience
Good website usability ensures that your website is easy to use, navigate, and understand. When users can easily find what they’re looking for and complete tasks without frustration, it creates a positive user experience. This can help you create more meaningful connections with customers.
2. Increased Engagement
Good website usability can lead to increased engagement, as users are more likely to stay on your site longer and interact with your content when it is easy to navigate and understand. This engagement can translate to higher conversion rates and ultimately, a greater impact for your brand’s purpose.
3. Better Search Engine Optimization (SEO):
Having a website with good usability can also benefit your search engine optimization (SEO) efforts. Search engines like Google prioritize user experience when ranking websites, and factors such as page speed and mobile responsiveness can impact your search engine ranking. By prioritizing website usability, you can improve your chances of being found by your target audience online.
Check out this video from Yan, Mindful Digital Marketer’s Lead SEO geek. Here, Yan provides a brief website usability audit for our brand. We hope you find it valuable and informative!
Take a Mindful Step Forward
In today’s crowded digital landscape, it’s not enough to simply have a website. Your website must also be purposeful and intentional in order to stand out and attract customers. This is where Digital Mindful Marketers comes in, offering a unique approach to website usability that prioritizes mindfulness and purposeful marketing.
By focusing on factors such as user-friendliness, clarity in messaging and calls to action, and design consistency, we can help elevate your brand and create a more meaningful and effective user experience.
Mindful tip: the benefits go way beyond just improving the user experience – with better website usability, you can also increase engagement, boost conversions, and improve your search engine optimization (SEO) efforts.What are you waiting for? Discover the power of purposeful and intentional marketing and take your website to the next level with Digital Mindful Marketers.